Our Journal
Latest posts
Follow along with Hamilton Tile as we journal about the tile and remodeling industry.
We're losing craftsmanship in a 'Market for Lemons' and a prescription for change.
Ben Santos argues that information asymmetry in tile remodeling drives down quality and prices, making it hard for craftspeople to earn a living. He says informed consumers, online research, and contractor transparency are the best way to “look under the hood” before hiring.
Kennesaw, GA bathroom remodel: A stunning difference.
A detailed recap of a Kennesaw, GA bathroom remodel, highlighting careful waterproofing, precise tile work, and the value of hiring experienced owner-operators. The post also includes the client’s five-star review and photos of the finished project.
Check out my two recent guest posts!
Ben Santos shares two recent guest contributions: one for the NTCA and one for DIY Tile Guy. He also includes a tile tip video and links to both articles.
Four reasons we recommend a straight stacked tile pattern.
In this post, Ben explains why his team often recommends a straight stacked tile layout over a brick/offset pattern. He focuses on reducing small cuts and waste, achieving a more modern look, and improving flatness by minimizing lippage with large-format tile.
Expert Glass tile back splash installation in Milton / Woodstock, GA...worth the money!
A look at a detailed glass tile backsplash installation in Milton/Woodstock, GA, with before-and-after photos and a video breakdown. The post highlights the craftsmanship, challenge, and artistry involved in the project.
Alpharetta, GA bathroom shower repair and remodel.
A detailed case study of a failed five-year-old shower in Alpharetta, GA, explaining what went wrong, how poor waterproofing and framing caused damage, and how Hamilton Tile rebuilt the bathroom correctly. The article also highlights best practices for tile installation, flood testing, and custom shower details.
Two low cost items that are sure to improve your daily 'duties'
A lighthearted review of two inexpensive bathroom upgrades: the Tushy bidet attachment and the Squatty Potty. The author explains how each one improves comfort, cleanliness, and daily bathroom routines.
Tile remodeling 2019: 5 reasons why GREAT things come to those who wait.
A tile remodeling contractor argues that waiting for the right installer leads to better craftsmanship, a stronger reputation, less job shuffling, better planning, and greater appreciation for the finished remodel. The post frames custom tile work as a luxury that rewards patience and careful preparation.
Check out my recent interview on the Tile Money podcast.
Ben Santos shares a recent interview with Luke from Tile Money, discussing blogging, Google leads, sales process control, customer qualification, and low-budget marketing. The post includes a YouTube video link to the interview.
A local fireman in Woodstock, GA gets a magazine worthy master bathroom.
A Woodstock, GA fireman and his family got a master bathroom remodel that focused on structural repair, careful prep, and high-quality materials. The post walks through the transformation from a failing shower to a polished, magazine-worthy finished space.
A timely rebuttal to the 'time frame objection'
A bathroom remodel often takes much longer than people expect, and that time usually reflects careful planning, proper prep, and higher-quality craftsmanship. The article explains how to respond to complaints about schedule length by comparing rushed work with more advanced, deliberate results.